People love Yuma, Arizona for several reasons, including:

• Warm weather: Yuma has a warm, sunny climate, making it a popular destination for those seeking a warm, year-round climate.
• Outdoor recreation: Yuma is surrounded by scenic desert landscapes, offering opportunities for hiking, camping, fishing, and more. It's also located near the Colorado River, providing water-based recreational opportunities.
• Affordable living: Yuma is known for its affordable cost of living, making it a popular place for retirees and families on a budget.
• Agricultural industry: Yuma is a major agricultural center, known for its abundant crops and farming opportunities, which provide employment and economic opportunities for its residents.
• Growing city: Yuma is a growing city, with a strong local economy and an increasing number of businesses and cultural attractions being added all the time, which provides a sense of excitement and growth for its residents.

Overall, Yuma's combination of warm weather, outdoor recreation, affordable living, agricultural industry, and growth make it a popular place to live and visit.